Head of AI Engineering, GTMLab
GEO engineering for healthcare sites: structured data, crawler access and AI citation tracking
Bagus Prasetio is Head of AI Engineering at GTMLab and covers the technical side of generative engine optimization for healthcare sites: structured data, crawler access, and how to tell whether an AI answer cited a page.
OpenAI, Google, Perplexity and Anthropic each run separate crawlers for search, training and user requests. Which ones a hospital should allow, from each company’s own documentation.
AI answers change from one run to the next, so a single check proves little. A method for measuring how often a hospital is named and cited, and how accurately.
Google says AI features need no special markup. What schema still does for a hospital, which types and properties to use, and what the advertising rules keep off.